Dear God, Whole Foods

Seems like Whole Foods is getting on the fat shaming bandwagon. Check it. Y'all know how much i think BMI is a load of crap as a health measure, but this is some seriously effed up thinking. If you do buy the idea that we should encourage more people to eat healthier, should you offer the discounts to the people with HIGHER BMIs so that they take advantage of the all of those fruits and vegetables?